Dear Friend,
In boxing they call it the big "knock out" punch, in volleyball it looks like a big kill, when Michael Jordanplayed it was his incredible dunk that came after he flew for12 feet.
In Dentistry...what do we call the big "grand slam".
Well, the big case can come in a couple different ways and dependingon your ability to present treatment and self confidence will dependon the # of big cases you do on a monthly basis.
The problem with this is that we have to rely on talent and not a system.
You have to deal with unqualified patients...and having to convincepeople of something, that quite honestly, they may not even'want'.
The list can go on, but today I just wanted to chat briefly about"why I personally believe anyone serious about making a BIG profit within their practice needs to be promoting dental implants".
Here's a short list,and in many of my emails that are coming overthe next few days on this
blog, I'll go into more detail...but here's the overview:
1. Transaction Size: it's easier to get to a million bucks when youraverage case is 10,000 dollars than 1,000 dollars. Do the math:10,000 X 100 = 1,000,000.00 1,000 x 1,000= 1,000,000.00
You don't have to be a rocket scientist to see the pattern, but when you are busy 'in the business', it's easy to overlook and not focus on.
2. When Patients know what Dental Implants can do...they accept care. Trust you more...and accept more cosmetic treament. One thing to keep in mind is that one key way to do a LOT more CosmeticDentistry is to attract patients who need a single tooth implant or a couple implants.
3. Differentiation: We all have a belief that our training, experience, and Personal integrity 'should' give us an edge as to why a patient should do businesswith you vs. other docs...or doing nothing at all.
However, the bad news and unfortunate reality is, that the general public doesn't know the difference.
When you market dental implants the 'right' way...and I'll show you how...you position yourself as the expert, the authority, and the ONLY LOGICALCHOICE!
That is the smart move...and you will be pleasantly surprised at the results.
My last point for today is: #4:
The Market For Dental Implants is increasing and will continue to increase! The great news for us who want to promote dental implants is the number of markets (baby boomers, seniors, denture patients), and sub-markets (high income professionals,moms with money, etc..) are growing exponentially.
In fact, by 2010 the population of people the age of 45-55 years of age willincrease by a WHOPPING 51%.
Which means that if you are a Dentist...you 'should' be workingvery strategically and diligently at positioning your office to cater to this market.
Okay, that's a wrap for today!
I hope this helped and gave you a little jolt of excitement, reassurance, or motivation.
THANKS!
Ed
PS: Please post your questions...and I will do my best to answer them as quickly
as possible.
2 comments:
Hi ED,
Q1: When you refer to implants, do you mean surgery and the prostetic phase?
I am doing only the restorative part. Is this still as profitable for me then?
Q2 : I am in RSA, can't you put more of the calls on mp3 format on your site, the longdistance call will cost a lot for me.
Thanx
Francois Burger
Thanks for great information you write it very clean. I am very lucky to get this tips from you
dentists wellesley ma
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