Again, Thanks for registering the other day to be a part of this blog and my no cost courses
"How to Attract A FloodOf New Dental Implant Patients!"
Today, we'll talk about one of my favorite topics:
Overcoming Fee Resistance!
When I did the survey to find out precisely what dentistswere facing as their top objections to Implants, all my clients said the same thing:
"Ed, When I bring up “implants”…all patients are thinking about is ‘price’ or ‘cost’…"
Is this familiar to you?
If so, then let's talk about it.
First, the #1 reason people bring up 'price' is that they have NOT been pre-conditioned to ask other questions or 'think differently'.
Another way of putting it is that YOU have not marketed in a way that "Positions"
you differently than everyone else...and that makes you the ONLY LOGICAL
CHOICE!
People only get focused and stuck on price when there is nothing else to
base their decisions on.
I'll get right to the punch here: The way I teach my clients to do thisis to have people with problems, who are good candidates for dental implants,request a free report, booklet, and DVD.
Then, my clients send it out to the prospective patient...even if they are currently patients of yours. They still need to be pre-qualified and pre-interested.
Make sense?
Then, after the patient gets the information, they will call YOU ready to move forward. In the report, booklet, dvd, we'll answer all their objections (price, time,Fear, pain, etc...) and with mastery level skills flip them into an educated patient who is ready to make a great decision.
"
This is too simple...right?"
Well, in my experience, the simplest formulas and fundamentals is where all theMagic is.
What we are doing for you is positioning you as the ultimate authority.Pre-qualifying, pre-educating, and building up motivation...so when these patientscome in...they are READY.
The questions they DO have, and they will have some, because 'now' theyare educated decision makers...not price driven, cost conscious patients...will be good questions.
Make sense?
If not, hang in there...I have more to come and we are justgetting started.
By the end of all these lessons, my goal is to have you 'thinking' differently about markeitng and promoting your practice,'believing' more is possible for you and your practice, and giving you the 'tools'...which gives you capabilities.
When you have all 3 of these working together...you'll be unstoppable.
Make it a great day...and let me know if you have any questions!
Ed O'Keefe
PS: To make sure you have all the details for this months tele-class, please go to: www.dentistprofits.com/implantclass.html
THE MULTI-MILLION DOLLAR Dentist LEAP!
The World’s Easiest SYSTEM To Attracting Implant Patients, C& B, And BIG CASES Immediately and Every Month Like Clock Work!!!"
It doesn't cost a thing...and you get to hear me reveal something I've never sharedwith anyone...!
PS #2: Great things happen to people who surround themselves with other great people!
I promise you that after 90 days of living off some of these principles...implementingthese marketing tools...and masterminding w/ other brilliant Implant Dentists...you will enjoy a level of life few ever experience!
Wednesday, January 2, 2008
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1 comment:
WOW! That's one interesting article! I think my cosmetic dentistry expert will gonna will that! Have a great day.
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